A volunteer graphic designer is needed to improve these conceptual designs below to start brand development.
For the logos (shown below) I want the colors to remain the same (or as close as you can get). The logos need proper updating and improvement as well but the overall concept needs to remain the same. The fin is a supposed to be a female Orca. Orcas are the only mammal that goes into menopause other than humans and pilot whales. Orca pods are led by menopausal or post menopausal females who set hunting strategy and protection strategy and make decisions as to when a badly behaved whale has to come into line or leave the group. Menopausal Orcas are smart because they have a lifetime of experience and have learned to protect not only themselves but others who follow their lead and ensure the whales in their tightly knit pod follow the strategy set so that everyone can eat.
The turquoise represents the beautiful blue water in Belize and the purple represents royalty. The color purple holds symbolic meaning in the Bible, representing royalty and nobility. Jesus being draped with a robe of purple in John 19:2 highlights his exalted status as the King of Kings. The color’s association with wealth and power emphasizes Jesus’ divine kingship and his rightful place as the ultimate ruler.
I suggest inverting the colors on the logos as well from one to the other. Fluidity of design is critical so designs need plenty of white space and also ease of editing because director is FLUID and changes things quickly. Imagery is likely to remain the same but text will often change and she needs to be able to do that herself but she is not a graphic designer…she is a conceptual designer. She also changes from 1st person to 3rd person constantly and leaves most typos in place but will edit for clarity so just get used to that. As she becomes more stable and has more resources all of that becomes less and she communicates much better but for now, FLUIDITY is key and frankly all people with PTSD operate with fluidity when they are healing….it is their normal state but if they enter into an episode of PTSD they can become very rigid as a protective mechanism. Ms. Smith strives to be fluid rather than rigid. Rigity is born of fear and she does not need to be fearful because she follows Jesus so all brand imagery needs to reflect fluidity, authentic emotions, and transparency in the healing journey.
For my cartoon image I do like the double image of the woman in the logo but would like her to be thicker like me and add glasses and remove jewelry. My title is Janitor for Jesus. The expression is the most important but its okay to change her position, add a body etc. I would also really like to incorporate Cali into the image. In the image in the background she can have teal hair and a purple shirt and in the image in foreground she can have purple hair and teal shirt. I think it would be cool the hair could flow into the logos and I am not sure about the oval shapes…
The combined image needs to be much longer and quite skinny even if you have to expand hair or make the woman reclining or change her position etc. The combined image will be used for headers on social media and you need to leave lots of white space so I can update whatever tag line suits my mood that month. The combined image will be used on FB Header, Linked in Header, Instagram, Tik Tok and Twitter
So I will need 5 images.
1. SOZO Belize (Consulting Firm)
2. SOZO Foundation Belize (NGO)
3. Woman with teal hair and purple shirt (its okay to change her position or add a body)
4. Woman with purple hair and teal shirt (its okay to change her position or add a body)
5. Combined images for headers on Social Media (FB size, Linked in Size, Instagram Size, TikTok and Twitter)
There needs to be plenty of white space (two separate areas) where I can easily add tag lines which are likely to update often.
Some possible tag lines for consideration
I can do all things through Christ, who strengthens me… Umm okay….
Traumatized people helping traumatized people… Yeah…that will definitely work. LOL
You want me to do what?????…. Yeah, I have PTSD, Send that in Writing.
Yeah sure we can do that… Let me just check with Jesus
Janitor for Jesus
You have PTSD? Me too… No Problem… Let’s Change the World
Trauma Informed and Traumatized
We don’t accommodate bad leaders You need to do better.
We have C-PTSD. If we can thrive under trauma you can at least respond in writing to our messages.
PTSD Awareness: Written Communication Preferred (Its’ for your own sanity)
PTSD awareness: I request written communication so I don’t scream at you.
PTSD Awareness: I request written communication. I request written communication. I request written communication…
Yes we are crazy and YES! WE WILL CHANGE THE WORLD…STARTING WITH YOU
Yes we are crazy but that does not mean we are wrong. Try to keep up!
Tag lines are very fluid at this point and likely to change monthly or even more and often have ellipses…
I do not like the idea of having only one tag line. Tag lines should be fluid to reflect our growth and not set in stone or required for branding or whatever. That’s just stupid.
Tag lines are very fluid at this point and likely to change monthly or even more and often have ellipses…
